Capital Campaign Marketing

At Spread Marketing, we understand that successful capital campaigns require more than just a strong mission — they demand compelling storytelling, strategic outreach, and tailored marketing tools that inspire donors to act. We partner with schools and institutions to create campaign materials that spark emotion, build trust, and drive results.

Our Capital Campaign Marketing Services Include:

  • Campaign Branding & Messaging
    We help craft a cohesive campaign identity — from logos and taglines to key messaging pillars — that reflects your mission and motivates giving.

  • Case for Support Strategy, Writing & Design
    A well-developed case for support is the backbone of every capital campaign. Our team collaborates with school leadership and advancement teams to develop messaging frameworks, write compelling donor-facing copy, and design polished, visually engaging PDFs that clearly articulate your campaign’s goals and impact.

  • Appeal & Testimonial Videos
    Showcase your school’s vision through cinematic storytelling. We produce donor-facing videos that highlight impact, urgency, and community voices.

  • Campaign Photography
    Authentic, high-quality imagery is essential to connect donors with your story. We provide custom photography that captures student life, campus improvements, donor portraits, and milestone moments — all aligned with your campaign’s message and tone.

  • Donor Presentation Materials
    Slide decks, digital brochures, and one-pagers for donor meetings and board updates — all aligned with your campaign’s visual language.

  • Campaign Web & Digital Content
    Build momentum online through customized landing pages, digital fundraising content, and campaign-specific social media assets.

  • Event Support Assets
    From kickoff events to donor receptions, we create visual collateral that elevates your campaign’s in-person presence.

Our Capital Campaign Work

Design

Case for Support PDF

Spread designed the Case for Support for Mercy High School to build a gym on campus. They have since raised 21.3 million of their 30 million goal.

Video

Capital Campaign Annoucement

Capital Campaign Commercial Appeal

Capital Campaign Commercial Appeal

Captains’ Challenge

Capital Campaign Commercial Appeal

Capital Campaign Commercial Appeal

Photo

Spread Marketing has years of experience in creating successful capital campaign marketing material for the Bay Area’s top schools. We prioritize collaboration with our clients and will guide you through the creative process of marketing your school.

Why work with us?